we built a home for UAE sport on the world stage
UAE Olympic House - Paris 2024 – UAE Olympic House
BRIEF
Help to create and deliver the UAE’s first ever Olympic Hospitality House.
Working in partnership with design studio Slash – who devised the vision and narrative – we developed a space in the heart of Paris where the world could connect with UAE athletes and feel the nation’s support for them.
APPROACH
Build high-level ideals into a space where everyone could feel at home.
Hospitality Houses offer Olympics visitors exciting spaces to engage with different cultures. We invited audiences to feel Emirati hospitality for themselves – translating Slash’s strategic principles into unifying experiences that celebrated the sporting excellence and values that bridge nations.
DESIGN + BUILD
From welcome to action
We designed this flow to carry visitors from calm hospitality spaces into higher-energy zones which encouraged them to get involved.
Bespoke storytelling
Human connection was core to this House. We created and installed eight films of UAE athletes, platforming these champions’ unique stories.
Space for play
Collaborating with Moment Factory, we created a space to share in the universal joy of play alongside world-class sport.
Efficient Development
We moved quickly through design and production. Our team then installed the House within just six days.
THE EXPERIENCE
Welcoming the world
Over 1,000 Olympic fans visited the UAE House each day, learning about the country and sharing their support for its athletes.
Discovering customs
Participants of all ages connected with the UAE’s culture through playful interactive competitions, based on traditional Emirati games.
Inside the action
Visitors were immersed in the bespoke visual and audio content we produced for all areas, including a high-intensity sporting film.
Impactful gatherings
The House hosted high-level groups and meetings, from roundtable events with UNESCO leaders to visits from the FIFA President and Olympic delegations.
Spectacular location
The magnificent vistas inspired guests via design, with corridors, courtyards and majlis created to showcase Abu Dhabi at its best.
Confidentiality guaranteed
Exclusivity and privacy were key priorities, ensuring the guests could relax, dine and conduct high-level meetings undisturbed.
IMPACT
“The House welcomed over 1,000 global visitors a day, including FIFA President, Gianni Infantino, and Qatar’s Olympic Committee president, Sheikh Joaan, alongside senior Emirati senior leadership and UAE Olympic teams.”
2-month development and 6-day build
8 original films created
Over 1,000 global visitors a day
